Job Purpose
The incumbent is responsible for managing the overall performance of the sales staff and other departmental resources to achieve departmental objectives and budgets. This position reports to the Senior Division Manager.
Key Duties and Responsibilities
- Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability, covering sales, revenue, and expense controls, and realistic forecasts for each product and territory and sales promotion programme plan.
- Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development and product knowledge development.
- Develops and implements annual marketing strategies, and analyse trends and results.
- Establishes, maintains and expands customer base by identifying opportunities for sales growth with new and existing customers.
- Develops and ensures compliance of Route-To-Market (RTM) process.
- Makes sales calls to assigned accounts and pays regular visits to the trade to ensure the Division is offering efficient and effective service; approximately 50% of the time should be spent on the trade.
- Monitors sales trends of the Division’s products and keeps Sales Representatives fully informed at all times of objectives, progress and future plans, so that in-market activities can be implemented.
- Manages Accounts Receivable for accounts under his/her control, ensuring compliance with the Company’s guidelines.
- Advises senior management on maximising business relationships and creates an environment where customer service can flourish.
- Manages the sales administration function, operational performance reporting, streamlining processes and systems wherever possible.
- Monitors and motivates sales team performance by establishing a system of reports and communications involving sales reports, incentive programmes, and weekly cyclical sales meetings.
- Manages Key Customer relationships.
- Attends trade meetings and industry conventions where required.
- Cultivate effective business relationships with executive decision makers in key accounts.
- Coordinates Marketing activities.
- Performs other duties that may be required to enhance the operations of the Company.
- Any other related responsibilities that may be assigned by Management.
Academic Qualifications, Experience and Soft Skills
- Bachelor’s Degree in Marketing or related field.
- A minimum of five (5) years sales experience, with at least three (3) years at a managerial level.
- Proficient in Microsoft Office applications.
- Strong leadership skills.
- Results oriented.
- Excellent numerical and analytical skills.
- Excellent communication and negotiation skills.
- Excellent presentation skills.
- The ability to motivate and direct others.
