Job Purpose
The incumbent has the responsibility of developing, implementing and executing strategic marketing plans for the Lubricants Division. This position reports directly to the Division Manager.
Key Duties and Responsibilities
- Develops, implements, communicates and executes the strategic marketing plan for the Lubricants Division.
- Ensures the Marketing goals are aligned with the goals of the Division.
- Plans and coordinates marketing activities.
- Develops and manages marketing promotions in conjunction with the Division Manager.
- Builds strategic relationships and partners with agencies and vendors.
- Prepares and monitors the budget on a monthly basis.
- Forecasts market trends.
- Oversees and approves various marketing material.
- Manages the division’s social media forums.
- Measures and reports on the performance of marketing campaigns and assesses against goals.
- Analyses consumer behaviour and modifies marketing strategies as needed.
- Organises company events, trade shows, etc.
- Evaluates competitors and their activities.
- Monitors the effectiveness of marketing strategies
- Ensures the maintenance and adherence to ISO Standards.
- Any other duties assigned at Management’s discretion.
Academic Qualifications, Experience and Soft Skills
- Bachelor degree or master degree in Marketing or Business Administration
- A minimum of five (5) years’ experience in a similar position
- Proficiency in the Microsoft Suite of products
- Excellent interpersonal and communication skills both oral and written
- The ability to lead and motivate others
- The ability to analyse data
- Team oriented
- The ability to think creatively and innovatively
- Budget Management skills
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in marketing
